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How To Get An Inexpensive Merchant Account

Nova Merchant Account

Nova Merchant Account is one of the highest rated merchant account companies on the New York stock exchange.

The company is publicly held and is the 3rd largest merchant account company. In fact, nearly 650,000 merchants in the USA are Nova merchant account holders. The company has also won several awards for being one of the most reliable merchant account companies. The company uses the symbol USB, and is traded with this symbol on the stock exchange.

Thus, if you are planning to get a merchant account for yourself you should consider getting with Nova Merchant Account.

Why should you choose Nova?

It has been seen that a merchant account can increase your business by several hundreds of times. This is because most people like to trade or transact through their credit cards. Thus, merchant accounts are a must for both private merchants and businessmen and companies as well.

However, the problem with merchant accounts is that if you do not choose the right merchant account company or bank, you might end up paying a whole lot of money as extra fee. Thus, you will need to conduct a thorough research about all the various companies that offer merchant accounts. Nova is one of the few merchant account companies that you can rely on. Besides, the fees that are charged by the company are comparatively much lower.

Other than this, with a nova account you will be able to accept credit card payments for visa card, master card, American Express card and discover card. Now all of these are some of the most popular credit cards and a considerably high number of people transact through these credit cards in the USA. Another advantage of using Nova for credit card processing is that since it accepts payments for most of the popular credit cards, you would not have to buy separate machines for the different credit cards that are available in the market.

Nova Merchant Account also allows you to accept credit card payments online. This means that you do not have to buy the merchant account machines, and you can convert your computer itself into a credit card machine. All you have to do is type in the credit card number of the card that you are being paid through, and your credit card payment will be directly made to your Nova Account.

Besides, the Nova machines that are offered by the company are also quite efficient and compact. These also look quite stylish. The two machines that are offered by the company are called Hypercom and Nurit.

However, if you are rookie in your business, and have just ventured into the field, then most experts would advice you against a Nova Merchant Account. This is because Nova is an established company and has several big clients. Thus, the rates that are charged by the company could turn out to be higher for you than that which is charged by a merchant account company dealing with new businesses. However, the fees that you would have to pay for your Nova Account would also depend on the kind of risk that is associated with your business.

A reasonable alternative would be a processor like Charge.com that caters to small- and medium-size businesses.

Remember: It is not about the bells and whistles, it is about the quality service at affordable prices. Period.

Note: Nova Information Systems is now called Elavon


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What is inexpensive?!

An inexpensive merchant account is...
  • Not bigger than you are.
If you are small, you don't need all the bells and whistles. Online only? You may not even need a merchant account of your own yet!
  • Competitively priced.
Why not just the cheapest? Fees matter, of course, but remember a bad provider can be the most expensive of all if it ties up your funds, has poor products and support, or goes out of business.
  • Well-known and respected.
See above. Charge.com has been around since 1996 and received a number of accolades.
  • Free to apply for and setup.
This industry is too competitive to require application fees.

Competitive pricing:*

internet/mail/phone
2.25% discount rate
25 cent transaction fee
Retail (face-to-face)
1.85% discount rate
25 cent transaction fee
Gateway fee
$17 month
Statement/service fee
$10 month

If you are considering several merchant accounts and the prices are in this range, stop using price to compare. It's time to compare service, support, features, etc. Look beyond price.

*These rates are taken from Charge.com.


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